The Movement 365 Redefines Fine Dining

“Giving back has never tasted so good” Editor and culinary enthusiast Alon Shulman elicits the refinement and grace of fine dining...

A long time neighbour to the iconic Borough Market – known as London’s larder for its bustling stalls of olives, oils, cakes, cheeses and charcuterie – Roast feels instantly welcoming.

Serving breakfast, lunch and dinner in sophisticated surrounds, the focus is on using British ingredients where possible to make simple well-executed food, whilst providing attentive service that is predicated on intuition and attention to their customers’ needs.

All-day dining can be a delicate matter. The environment needs to befit a breakfast meeting as well as providing the backdrop to an intimate first date. Roast navigates this well – the crisp linen draped tables lend no air of stuffiness.

Their ingredients adapt with the season, but it is their roasts that remain the loyal heart of the menu – from East Anglian chateaubriand served with deep golden, glistening roasted potatoes, to Launceston lamb with ‘mum’s mint relish’.

Now a decade since Roast first opened its doors, I caught up with the founder, Iqbal Wahhab. Wahhab describes the responsibility he has to maintain the expected high standards with passion. In fact, responsibility was a recurring theme in our discussion – to the food, to the staff and to the wider community.

Giving something back to people who need support has been built in to Roast since day one and that is something that we are keen to continue and grow. This is why we recently partnered with a new initiative – launched by the Global Charity Trust called THE MOVEMENT 365.  It seemed so appealing to me – a way to increase charitable giving by making it easy, fun and rewarding. £1 can do so much.


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