Now in its fifth year, The Global Party tours the globe in partnership with the “creme de la creme” of venues to bring together an event Forbes called “the world’s elite partying for a noble cause.”

“The first pre-launch event we did was at the Natural History Museum in London. It was a great success – we had a hot air balloon outside and over 2,000 people inside.  Everyone loved the idea of coming together and having fun while looking out for those less fortunate”.

The Global Party was masterminded by David Johnstone and Lord Stanley Fink and became the social event of the decade with over 32,000 VIP’s across 73 cities attending the star studded launch.  “The great thing about The Global Party” remarks Johnstone, “is that every venue in every city does something different. For many venues they find that what works best is to carry on as usual with their participation in The Global Party reinforcing their position to their existing customer base.  Some venues hold an extra special event at some point within the month to showcase their venue and to promote themselves to new customers on a global scale”.

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David Johnstone & Lord Fink outside the National History Museum

International artists like Bryan Ferry, The Gypsy Kings and Macy Gray lit up the stage while fine dining experiences at restaurants and hotels treaded simultaneously all around the world.

“This is only the beginning” explains Johnstone. “We are now planning to launch the next Global Party with a simultaneous launch events in up to 360 cities.  By May 30th 2015  we will see one leading club venue in each city holding a special evening in celebration of The Global Party and of their city.  The elite of the city will know that a particular venue is hosting the launch of The Global Party and that we will be linking all the venues together through a range of methods including Global Party TV and social media”.

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(Clockwise from left): Katie Melua, Macy Gray and Eddie Jordan

“The launch is the start of a whole month of activity where the world’s finest restaurants and their customers support local good causes and The Global Charity Trust, giving a little something back as responsible global citizens. To date we have given over £2,000,000 NET directly to charitable causes as well as introducing thousands of patrons and potential donors to hundreds of good causes.”

Clearly there is a winning formula.  What David Johnstone and The Global Party does so well is to bring a gratifying sense of purpose to the high net worth international party crowd and tangible support to the world’s neediest.  He has created an entertainment platform with a social conscience which benefits all the venues involves, the attendees and all the supported charitable causes and whose impact will be felt all across the world.

 

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